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Business Reply Mail (BRM) is a service from the U.S. Postal Service in which a sender provides a prepaid postage envelope or card to the recipient. Business Reply Envelopes or postcards can help you get paid on time, of course, but they can also be used in a variety of ways. They are often used by companies and businesses for marketing purposes. The company sends a postcard or an envelope to prospects who then fill out the information and send it back in to the company at no cost to them. A permit is required from the US Postal Service in order to send business reply mail. There is a permit fee and the cost of printing the postcard or envelope involved. But, business reply mail encourages customers to reply directly to you and gives them a way to give feedback or put in an order without any additional fee for them. Business Reply Mail is a valuable part of a direct mail campaign. Giving customers multiple ways to respond to an offer is a way to boost overall response rates. And in that same vein, Business Reply Mail is an important service for USPS, as it enhances mail’s value.

 The best reasons for using Business Reply mail are that there is no need to search for a stamp! This type of mail is measurable and  it gives you the ability to track the success of your campaign or business offerings. It is an effective way to seek survey…